9th UPDATE, Monday, 1:20 PM: Teenage Mutant Ninja Turtles ended up the three-day weekend with $65.5M, buoyed by the brand recognition from those 25- to 35-year-olds who grew up on them and powered by a very well-executed marketing campaign (which included a national cross-promotion with Pizza Hut). The Michael Bay production charged into the weekend box office on Thursday and just didn’t stop. The film, directed by Jonathan Liebesman, already has sparked a sequel. Paramount and Bay have breathed new life into two new sequels this summer, Turtles and Transformers. The question for Turtles is what will happen next weekend as it was not a favorite of critics (to say the least) and the core audience gave it a B CinemaScore, which usually means an average multiple of 3.2. Its ww total is now of $94.5M.