First films, now fashion: Megan Fox’s fall from grace

First it was movie roles, now Megan Fox has been dumped from her most lucrative advertising campaigns.

The former Transformers star is now also the former face of Emporio Armani Underwear and Armani Jeans, with the Italian fashion house announcing pop star Rihanna will front the new advertising campaigns for 2011 and 2012.

The Grammy Award winner took time out from her new Loud tour over the weekend to shoot the campaign in New York. 

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“U would NEVER guess what I’m doing right now!!! Hint Hint #Armani,” the risqué singer tweeted before the official announcement was made.

“Today is SO MUCH fun!!! We still goin… BIG day #EmporioArmani,” she continued.

Fox was the face of the luxury fashion houses’ jeans and underwear line for the 2010 seasons and followed in the footsteps of Victoria Beckham.

The fall from grace comes just weeks after her former Transformers co-star Shia LaBeouf hinted they had an affair on set which broke up her relationship with actor Brian Austin Greene. She reunited with Greene ten months later with the couple just recently celebrating their one-year anniversary with a vow renewal ceremony.    

“I never understood the separation of work and life in that situation. But the time I spent with Megan was our own thing, and I think you can see the chemistry onscreen. It was what it was,” LaBeouf said in a recent interview.

Fox’s Armani billboards will be replaced with Rihanna’s racy campaign in September.

Source: SMH

Megan Fox’s Man “Cursing” Over Shia LaBeouf Fling

Megan Fox’s hubby Brian Austin Green has allegedly vowed to “punch Shia LaBeouf’s lights out” after the actor revealed he had an on-set fling with his wife.

As we previously reported, LaBeouf admitted to Details magazine that himself and Megan were romantically involved during their time shooting the Transformers movies.

He also confessed that he didn’t know whether Fox was dating Austin Green at the time of their relationship, saying their fling “was what it was.”

Now magazine has since reported that Megan’s man is fuming over Shia’s accusations, with an insider telling the publication: “Brian can’t believe it. He finds Shia cocky and irritating.”

“The fact that he’s bragged about having a thing with Megan is so tacky and insulting for Brian.”

They added: “Shia had better watch out. Brian’s been cursing, with good reason. It’s incredibly demeaning to Megan.”

However, Brian might not want to mess with Shia, as actor Tom Hardy has told that LaBeouf’s claims that he knocked him out during a fight while on the set of flick, The Wettest County, are true.

Hardy explained: “I got knocked out by Shia LaBeouf, actually. In Wettest County, apparently.”

“No, he did. He knocked me out sparko. Out cold. He’s a bad, bad boy. He is. He’s quite intimidating as well. He’s a scary dude.”

He continued: “He just attacked me. He was drinking moonshine. I was wearing a cardigan, and er, went down.”

Tom added that he woke up in the arms of his personal trainer, Pnut, adding: “[Pnut] was concerned for me. I was like, ‘What was that? It was lightning fast.’ And he said, ‘That was Shia.’ I said, ‘F**kin’ hell. Can we go home now?’ ‘No, we’ve still got three weeks to finish.”

We guess Tom is not so hard after all…

Source: MTV

People: Megan Fox is out, Rihanna in at Armani

Megan Fox is out at Armani.

The former “Transformers” actress who pitched everything from perfume, jeans, underwear and makeup for the Italian luxury brand will be replaced by pop singer Rihanna, according to Women’s Wear Daily. The singer will appear in the fall-winter 2011-2012 Emporio Armani Underwear and Armani Jeans ad campaigns.

Rihanna took to her twitter account to share the good news with her fans.

“U would NEVER guess what I’m doing right now!!! Hint Hint #Armani,” the singer tweeted before the official announcement was made. “Today is SO MUCH fun!!! We still goin… BIG day #EmporioArmani,” she wrote.

This is the second time Fox been replaced on high-profile projects in recent months.  Producer Stephen Spielberg fired her from the cast of the latest “Transformers” franchise after she accused director Michael Bay of being like Hitler on the set, Bay recently revealed.

Source: Denver Post